Most often, we hear about the word vision when drawing out business plans and marketing campaigns. For some people writing their vision statement is more a less a competition of how well written or how powerful it sounds. How often do our visions reflect our dreams and hopes?
The Oxford Dictionary defines VISION as “The ability to think about or plan the future with imagination or wisdom” I see it as the application of wisdom to your dreams.
The first question is Do we dream?, If we do, what do we dream about? Are our business plans a reflection of these dreams? At the rate or with the direction our companies are taking, do we see the possibility of achieving our dreams.
When working with a client on starting a new business adventure, the first thing I’m interested in is the VISION. Having a beautiful business idea is great but doesn’t stand a chance without a real vision. Your vision builds a clear map and puts highlighted arrows directing you through the maze of life. A clear vision protects your business from the ‘trial and error’ phenomenon.
The keywords in the Oxford dictionary definitions are THINK, PLAN, FUTURE, IMAGINATION and WISDOM. I strongly believe that being able to take out time to actually think through, reflect upon what you want out of your business, reasons for running this business would not only help you succeed but guarantee a sustainable growth. Give yourself the opportunity to dream about the missing pieces. Be creative! Since it’s your vision most people may not share it or believe in it as you would. That is where the application of wisdom comes in; knowing who to seek counsel from, and how to interpret these dreams in order to have a real-life reflection.
Jack Welch, the former Chairman and C.E.O of General Motors once said ” Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion”
A vision isn’t really complete till it’s clearly written down, properly articulated and understood by you. Till it is a clear picture of your dreams and hopes that you can see constantly and without any form of confusion.
Let’s return to the drawing board! It’s time to DREAM, THINK, and Plan for a sustainable future.
photo credits: http://www.pexels.com